How to Write a Creative Brief

Tuesday, Apr 11, 7:30-9:30pm
$15 Members/ $20 Regular
Led by Suzy Mae

What’s a creative brief, and why bother writing one?  In advertising, we summarize our creative assignments in a concise document called the creative brief.  As organizers and visionaries, we have big ideas to activate.  Often, in order to be produced, our ideas require the work of many.  Focusing the talents of multiple creative thinkers into a single, strong, completed project is an exercise in clarity, precision, and purpose.

In this workshop, participants will learn how to craft a creative brief, transforming a corporate marketing tool into a powerful resource for artists and activists.


Suzy Mae observes humanity for love and money across the fields of art, advertising, and comedy.  She writes from Los Angeles, harboring extreme fondness for black cats, infographics, and speculative fiction.


 While most WCCW programming is free or donation-based, with no one turned away for lack of funds, we do offer some workshops that have fees associated. This covers materials and allows us to pay the leaders of these workshops for their time and expertise, and to put a small percentage back into WCCW. This income, in addition to memberships, is what lets us keep the doors open and the lights on. We want to make programming as accessible as possible to anyone who is interested though, so we also offer volunteer opportunities and free community tickets to each event or workshop (number varies depending on capacity of the class). Email [email protected] for more info or to find out more about this opportunity for a specific event